For most companies the brand they have is an intangible asset, as it is often the first thing a potential client will notice and should create a lasting impression.

The strength of a brand comes down to many factors, including quality, services history, reputation, reliability, integrity and more. One thing that stands out from that even before doing any research into your business is the iconography. The logo you use and what it represents will be a big part of the identity. It’s what everything else that matters stands behind and it is the company’s face to the world.

This is why I made the decision to have the Planet KB Photography logo as a permanent tattoo. Not only is it a way to represent the company that has given me so much in life and which I will hopefully take over one day, but the values that the company represents resonate with me on a personal level.

It’s a constant reminder to me of my goal to embrace these values. Things like professionalism, hard work, willingness to go the extra mile to get the job done, and most of all to love what you are doing where the passion you have will inevitably shine through in your work.

The branding iron might have been a bit much though!